REACHING SHOPPING CART ABANDONERS – STRATEGIES FOR WINNING BACK POTENTIAL CUSTOMERS Shopping cart abandonment – customers adding products to their shopping cart but not completing the purchase –

In the dynamic world of e-commerce, upselling and cross-selling are essential strategies that help operators maximize the value of each customer visit. By cleverly offering complementary or higher-value

SOCIAL PROOF IN E-COMMERCE AND CUSTOMER REFERENCES: INCREASING TRUST AND CONVERSIONSThe importance of social proof for e-commercePositive reviews play a central role in e-commerce and related marketing by

LANDING PAGES IN E-COMMERCE: INCREASING THE CONVERSION RATE THROUGH TARGETED PAGESLanding pages play a central role in e-commerce that you should not miss out on. They support your

CHECKOUT OPTIMIZATION: HOW TO INCREASE YOUR CONVERSION RATE AND MINIMIZE ABANDONED PURCHASESIn the competitive world of online stores, every percentage point of conversion rate is hard-won. Abandoned purchases

DYNAMIC PRODUCT BUNDLES: CUSTOMIZED OFFERS FOR MORE SALESDynamic product bundles are an effective strategy for offering customers a customized shopping experience and increasing sales at the same time.

USE THE SHIPPING COST THRESHOLD STRATEGICALLY - WHAT IS THE MINIMUM ORDER VALUE FOR FREE SHIPPING?The shipping threshold is the minimum order value that customers must exceed in

DIGITAL PRODUCTS IN E-COMMERCE AS UPSELLS: A STRATEGY TO INCREASE SALESIn e-commerce, digital products offer an excellent opportunity to boost sales and increase added value for customers. In

Strengthening customer loyalty through loyalty programs in e-commerceAnyone who has a handle on their customer figures knows that retaining existing customers is at least as important as acquiring

User Generated Content in E-Commerce: The key to trust interaction and increased salesWhenever trust and authenticity are decisive factors for success in e-commerce, user-generated content (UGC) plays a