40 German e-commerce experts you should follow in 2024

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The internet is increasingly helping to democratize specialist knowledge and make it accessible to everyone: There are countless experts on platforms such as LinkedIn who share their expertise and experience.

Here you can find a list of some of the most relevant e-commerce experts in Germany. Follow these profiles to stay informed about innovations, learn about successful strategies and get relevant advice for your business or career. 

1. Diana Versteege 

As an independent management consultant with over 10 years of industry expertise, she has been focusing on the female target group with her brand SHEcommerce since 2012. In her practice-oriented workshops and seminars, she imparts holistic e-commerce knowledge.

[LinkedIn-Profil-Link]


2. Melanie Mohr

Melanie Mohr is an experienced entrepreneur and CEO. She is co-founder and CEO of PWR Labs and CEO and founder of WOM Protocol. She has also worked as Regional Coordinator for the Middle East and Africa at IEEE and is a member of the Advisory Board of H2 and Crypto Oasis. Her diverse roles demonstrate her commitment to technology, marketing and blockchain innovation.

[LinkedIn-Profil-Link]


3. Sven Rittau

Sven Rittau is currently CEO of K5.de and initiator and advisor at GLORE50, a global e-commerce investment fund. He was previously CEO and co-founder of Shirtinator AG and President of EO Germany e.V.. Prior to that, he was COO and co-founder of zooplus AG. His varied roles reflect his commitment to entrepreneurship and his ability to lead.

[LinkedIn-Profil-Link]


4. Prof. Dr. Gerrit Heinemann

Prof. Dr. Gerrit Heinemann is a renowned expert in e-commerce and retail management, as well as head of the Niederrhein University of Applied Sciences. He has many years of experience in research and consulting in the field of digital commerce and has published numerous studies and publications on this topic.

[LinkedIn-Profil-Link]


5. Dr. Kai Hudetz

Kai Hudetz is an experienced managing director and entrepreneur with expertise in the areas of advertising impact, media mix, print media, marketing strategy and social media marketing. He is currently Managing Director and Co-Founder of coadvise and a member of the Supervisory Board of caelium AG. He is also Managing Director of ECC NEXT GmbH and IFH Media Analytics GmbH. His diverse roles and expertise underline his commitment and expertise in the field of entrepreneurship and marketing.

[LinkedIn-Profil-Link]


6. Alexander Graf

Founder of Kassenzone, Spryker, and co-founder of eTribes. With his extensive industry knowledge and keen analytical skills, he provides valuable insights and recommendations for companies in the digital commerce sector at AMALYZE AG.

[LinkedIn-Profil-Link


7. Nils Seebach

Alongside Alexander Graf, he is the second brains behind Etribes and Spryker and managing director of the investment firm Wald & Wiese, blogs at Digitalkaufmann.de and discusses with Amazon expert Christian Otto Kelm in the podcast Amazon Dorftalk.

[LinkedIn-Profil-Link]


8. Christian Otto Kelm

Christian Otto Kelm is one of the most experienced experts in the field of marketplace management and development around Amazon in Germany. He also runs the podcast Amazon Dorftalk together with Nils Seebach.

[LinkedIn-Profil-Link


9. Prof. Dr. Thorsten Hennig-Thurau

Expert in marketing and e-commerce at the University of Münster. He has conducted extensive research on topics such as customer loyalty, brand management and digital innovation and is internationally recognized as a leading expert in his field.

[LinkedIn-Profil-Link]


10. Florian Heinemann

Florian Heinemann is co-founder of Project A Ventures, a leading venture capital firm focusing on digital technologies and e-commerce. He is also a board member of Trade Republic and LUQOM GROUP and a member of the supervisory boards of Körber and Fressnapf Holding SE.

[LinkedIn-Profil-Link]


11. UWE HORSTMANN

General Partner at Project A Ventures. With his in-depth knowledge and experience, he helps start-ups to realize their full potential and grow successfully.

[LinkedIn-Profil-Link]


12. Laura Kremer

As founder of Kandu GmbH, Laura Kremer supports D2C brands with projects such as relaunches and internationalization. As a member of the Executive Board of Shopware United, she strengthens the global Shopware community. Previously, she founded Day One Venture Advisory. She is passionate about driving e-commerce forward.

[LinkedIn-Profil-Link]


13. Prof. Dr. Oliver Hinz

Expert in business informatics with a focus on e-commerce at Goethe University Frankfurt. He has many years of experience in research and teaching and has published numerous groundbreaking studies on topics such as online marketplaces, digital marketing and e-commerce platforms.

[LinkedIn-Profil-Link]


14. Hannah Geisen

Hannah Geisen is an experienced e-commerce expert and currently Senior Customer Success Manager at Klaviyo in London. Before joining Klaviyo, she was Marketing and Account Manager at ABSOLUTWEB GmbH and Junior Online Marketing Manager at Jean&Len. Her experience makes her an exciting personality in e-commerce.

[LinkedIn-Profil-Link]


15. Dr. Stefan Sambol

Partner & Co-Founder at OMMAX, a digital marketing and e-commerce consultancy. With his expertise and strategic thinking, he supports companies in optimizing their online presence and developing digital growth strategies.

[LinkedIn-Profil-Link]


16. Tarek Müller

Tarek Müller is one of the co-founders and managing directors of the online mail order company About You, which is a subsidiary of the Otto Group. He is regarded as a pioneer in German e-commerce and plays a key role in the digital transformation of the mail order company.

[LinkedIn-Profil-Link]


17. Marcus Ackermann

Group Executive Board Member for Multichannel Distance Selling at the Otto Group. With his expertise and strategic vision, he makes a significant contribution to the Otto Group's success in e-commerce and multichannel retail.

[LinkedIn-Profil-Link]


18. Adrian piegsa

As founder and managing director of Tante-E.com, a well-known Shopify expert agency in Berlin, he has been optimizing the performance of Shopify and Shopify Plus stores for over five years. He is also the co-founder of Merchant Inspiration, which develops solutions for e-commerce companies. Previously, he worked as Business Development Manager at Bertbaum Internet and gained experience in venture development at Project A Ventures.

[LinkedIn-Profil-Link]


19. Ingo Kamps

Ingo Kamps has been the owner of Munich-based Online Rebels GmbH since 2004. He is also Deputy Chairman of the Affiliate Marketing Focus Group at the Bundesverband Digitale Wirtschaft (BVDW) and Product Owner at Axel Springer Teaser Ad GmbH // AdUp Technology. His diverse roles demonstrate his commitment and expertise in the digital economy.

[LinkedIn-Profil-Link]


20. Dr. Roman Zenner

Dr. Roman Zenner is an expert in the field of e-commerce and technology. He currently works as a Staff Partner Solutions Engineer at Shopify. He is also the editor of the ShopTechBlogs. He is also active as an e-commerce consultant, author and speaker.

[LinkedIn-Profil-Link]


21. André Morys

André Morys is the CEO and founder of konversionsKRAFT, which specializes in e-commerce optimization. He is also a lecturer at the ZHAW Zurich University of Applied Sciences and the University of Applied Sciences Würzburg-Schweinfurt. He is also co-founder and managing director of GO Group Digital, an international network of over 250 consultants that optimizes digital processes.

[LinkedIn-Profil-Link]


22. Matthias Spanic

Matthias Spanic is Managing Director of the Shopify- & Shopify Plus-Agentur RIANTHIS. With his expertise and commitment, he supports companies in achieving their e-commerce goals with the help of Shopify.

[LinkedIn-Profil-Link]


23. Lennart A. Paul

Lennart A. Paul is a proven expert in the development and implementation of digital strategies. As founder and managing editor of Warenausgang.com, as well as co-founder & CEO of bex technologies GmbH, he devotes himself intensively to analyzing strategies, trends and current developments in B2B digital commerce. Due to his expertise in these areas, he is also frequently invited as a sought-after speaker and moderator.

[LinkedIn-Profil-Link


24. Jens Wasel

Investor, Founder & Mentor at Scale Invest, Board Member at Oetker Digital and Co-Founder at KW-Commerce. With his expertise in the field of e-commerce and corporate development, he helps start-ups to fully exploit their potential and grow successfully.

[LinkedIn-Profil-Link


25. Jochen Krisch

Founder of Exciting Commerce, K5, GLORE50, and XI Ventures. With his expertise in the field of e-commerce and his passion for innovation, he drives pioneering projects and developments in the industry.

[LinkedIn-Profil-Link


26. Johannes Kliesch

Johannes Kliesch is the founder and managing director of SNOCKS and SNOCKSULTING. He is particularly strong in brand building through podcasts and social media.

[LinkedIn-Profil-Link]


27. Romy Riffel

Romy Riffel is Managing Director at SNOCKSULTING together with Johannes Kliesch. As a female founder and Amazon expert, she has years of experience in the areas of advertising, Amazon, marketplaces and leadership.

[LinkedIn-Profil-Link]


28. Nicklas Spelmeyer

Managing director of E-Commerce.de Consulting GmbH. With his coaching program FBA Unstoppable, he helps his participants to build up their business with online retailer Amazon and get it off the ground.

[LinkedIn-Profil-Link]


29. Dr. Holger Schmidt

With his many years of experience as a business journalist, Dr. Holger Schmidt has intensively followed and analyzed the digital transformation for over two decades. He currently teaches as a lecturer at the Technical University of Darmstadt, writes regular columns for Handelsblatt, is a successful book author and works as a platform economist for Ecodynamics GmbH.

[LinkedIn-Profil-Link]


30. Jochen G. Fuchs

Jochen G. Fuchs is head of the e-commerce department at INTERNET WORLD in Munich and Kurator of the CommerceTECH Conference. He was previously Product Owner at plentymarkets and editor for e-commerce at t3n Magazin. His expertise in shoptech and e-commerce makes him a leading expert in the industry.

[LinkedIn-Profil-Link]


31. Marven Hennecker

Marven Hennecker is Managing Director and Co-Founder of abscale GmbH. In the areas of A/B testing and conversion rate optimization, companies are supported at every stage of the process by their own team of developers and designers.

[LinkedIn-Profil-Link]


32. Berend Heins

Host of the podcast Onlineshop-Geflüster and has built up his own online store with a seven-figure turnover. Together with his team, he has already helped over 150 companies with their online store growth.

[LinkedIn-Profil-Link]


33. Olaf Kolbrück

Olaf Kolbrück is an experienced editor and journalist with a focus on e-commerce. He is currently Head of Department at Lebensmittel Zeitung Direkt and was previously Head of Department for LZ Direkt Digital at etailment. There he was significantly involved in the development of trends and analyses in e-commerce. He was also editor and reporter for Internet & E-Business at Horizont. His expertise and experience make him a recognized expert on digital trends in retail.

[LinkedIn-Profil-Link]


34. Daniel Bidmon

Daniel Bidmon is an ambitious online entrepreneur and the founder of ECOM HOUSE GmbH. After running his own online store for many years, he and his business partner Emanuele Maragno are now successfully helping other retailers to attract the right customers.

[LinkedIn-Profil-Link]


35. Moritz Heller

Moritz Heller founded eFLY Marketplace Services 5 years ago, a company that specializes in marketplace marketing and has grown continuously since then. Today, the team consists of over 60 Amazon experts who are committed to increasing the visibility and success of our clients' brands on Amazon.

[LinkedIn-Profil-Link]


36. Katharina Stapel

Owner and managing director of Stapelfux GmbH and an expert in behavioral economics and digital sales processes. She supports corporations and smaller companies in the development and implementation of digital sales processes, trains teams and trains digital sales managers - consultants.

 [LinkedIn-Profil-Link]


37. Can Özkan

Can Özkan and Emre Girkin have built up Ecomunlmited through their own knowledge. They pass on their expertise to their customers to help them build a serious business and increase their sales in the long term.

[LinkedIn-Profil-Link]


38. Daniel Höhnke

He has been an integral part of German e-commerce for many years and accompanied the development of new e-commerce players at the end of the 2010s. Since then, he has worked on the agency side, where he has built and managed interdisciplinary teams and specialized in advising brands and retailers. He is particularly passionate about the use of the latest and future-oriented technologies.

[LinkedIn-Profil-Link]


39. Tim Schestag

Tim Schestag is an experienced senior e-commerce consultant working at Strix DE in Berlin, Germany. In addition to his professional activities, he is also co-host of “The E-Commerce Dudes Podcast”, which he has been running on his own since 2019. He previously worked at best it AG. His expertise in e-commerce and his passion for podcasting make him a versatile and dedicated expert in the digital commerce industry.

[LinkedIn-Profil-Link]


40. Dennis Kallerhoff

Dennis Kallerhoff was CEO of the retail network shopping24 (member of the Otto Group). As a partner at eTribes, he also advises the 1st and 2nd management levels of large media and industrial companies on the challenges of digitalization.

[LinkedIn-Profil-Link]