GERMANY'S LEADING BRAND FOR KITCHEN APPLIANCES GENERATES FIVE-DIGIT SALES WITH RECOVA ON THE FIRST BLACK WEEKEND
With the help of RECOVA's Visitor Recovery, Germany's leading manufacturer of skillets, contact grills and convection fryers was able to increase marketing efficiency and profitability during the first weekend of its Black Weeks.
+XX,000 €
Additional Revenue
6.1 %
Conversion rate
11.00 %
CTR
Challenge
Our client was looking for a way to use the increased traffic from their Black Weeks campaign more efficiently. The goal was to increase sales during the busiest time of the year by improving conversion rates.
But there were only a few days left until the start of the Black Weeks campaign...
Solution
RECOVA's AI-optimized recovery and recommendation engine was to be used to more effectively utilize traffic and convert bouncing visitors into customers.
After a short demo, a quick go-ahead was given for the collaboration. Within 48 hours, RECOVA's Recovery Page was created, combined with its AI and implemented on the client side.
Dinner was served just in time for the campaign launch....
Results
Over the first Black Weekend, our Recovery Page generated 22,957 impressions. In the initial learning phase of the AI, a click through rate of 11% was achieved.
With a conversion rate of 6.1%, this enabled five-figures in additional sales.
Test Worlds Most Effective Recovery Engine
Improved User Experience · Increased Conversion Rate · Higher Marketing Efficiency · Increased Profits
